SHEET 03Pricing
Your plan, your cash runway, your documents.
Start free with one venture. Pay when you want more ventures, investor-ready exports and monthly AI allowances.
AI sessions, exports and shared views are flat prices in credits: council 50, stress-test audit 75, exports 100–250, shared view 300. The AI advisor whose figures are checked against your stated numbers (Ask Thornton) is metered per answer at the list cost of the model that wrote it, one credit per cent. You pay for what you actually execute.
Free
One venture: its step-by-step plan, its cash runway, and your data to take anywhere.
- ✓30 credits a month
- ✓Gemini Flash Lite and Claude Haiku
- ✓1 Advisory Council session a month
- $Your rows export free. A deck file is 200 credits ($2.00) after your first, which is included. A shared view is 300 credits ($3.00). Investor updates are Pro ($29/mo).
Pro
Up to five ventures, with investor-ready deck exports, monthly AI allowances and the Monday Pulse.
- ✓1,000 credits a month
- ✓Adds Sonnet 5, Grok 4.6, Kimi K3, Gemini 3.5 Flash
- ✓6 council sessions, 4 stress-test audits, 6 exports and 1 shared view a month
- ✓Monday Pulse on demand — emailed when a carrier is connected
- ✓Live Witness Vault included
- ✓Annual: $290/yr, 2 months free, credits granted monthly
- $After the 6 included exports a deck file is 200 credits ($2.00); after the 1 included shared view each is 300 credits ($3.00).
- ✓Monday Pulse exports ready-to-send investor updates formatted for one-click copy, .eml export, or direct delivery.
Power
Up to twenty-five ventures, frontier models on the AI tools, and the largest allowances.
- ✓2,800 credits a month
- ✓Claude Opus 5 and GPT-6 Astra on the council and the stress-test audit
- ✓20 council sessions, 12 stress-test audits, 30 exports and 5 shared views a month
- ✓AI Advisory Council, AI stress-test audit and shared view link
- ✓Annual: $790/yr, 2 months free, credits granted monthly
- $After the 30 included exports a deck file is 200 credits ($2.00); after the 5 included shared views each is 300 credits ($3.00).
The instruments Pro and Power carry
Every paid tier carries a monthly allowance per capability. Past the allowance each session is charged at its flat price in credits.
Free includes 30 credits and one council session a month. Other AI sessions are pay-as-you-go.
Command Center Telemetry & Visual Showcase
Try the tools on a sample venture: interactive SVG charts, the 2D Thornton Matrix™ radar, a stress test with revenue-shock and burn-drift sliders, a three-voice AI council (sample dialogue below), and a shared view (read-only link) for stakeholders.
AI advisor · not financial, legal or tax advice. Every figure below belongs to a sample venture and was written for this demonstration — none of it is computed from anyone's stated inputs.
Simulated venture · sample figures
$45,000
$9,000/mo
9.1 mo
higher revenue ÷ burn, harder to copy
The Flywheel
Pick a chart view to read the sample scenario.
Two fixed sample cuts, measured against the sample cash ($45,000) and net burn ($4,970/mo): together up to +314 days of runway:
Credit top-up
A one-time 300 credits, on whatever models your plan already unlocks.. $12 buys 300 credits. Top-up credits never expire. Plan credits refresh each month.
$12
+300 credits
§ 03BInstruments
Precision meters, stated costs.
Your runway and session credits are displayed as physical gauges. What you execute is what debits the meter.
§ 10Start
Bring the mess. We build the plan.
Start with one sentence about what you’re trying to get done.
